National Cancer Institute
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Measures > Measure Information
The Health Information National Trends Survey (HINTS) Demographics


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General Information
Measure Name: The Health Information National Trends Survey (HINTS) Demographics
Measure Type: Scale
Construct: Demographics
Primary Content Area: not specified
Secondary Content Area:
Brief Description: HINTS collects nationally representative data routinely about the American public's use of cancer-related information. The survey:
- Provides updates on changing patterns, needs, and information opportunities in health
- Identifies changing communications trends and practices
- Assesses cancer information access and usage
- Provides information about how cancer risks are perceived
- Offers a testbed to researchers to test new theories in health communication

The HINTS data collection program was created to monitor changes in the rapidly evolving field of health communication. Survey researchers are using the data to understand how adults 18 years and older use different communication channels, including the Internet, to obtain vital health information for themselves and their loved ones. Program planners are using the data to overcome barriers to health information usage across populations, and obtaining the data they need to create more effective communication strategies. Finally, social scientists are using the data to refine their theories of health communication in the information age and to offer new and better recommendations for reducing the burden of cancer throughout the population. Hints data are available for public use.
Target Population: Adult
Mode of Administration: Who Administered: Self-Administered
How Administered: Postal mail
Measure Characteristics
Contact Information

(Last Updated: 5/18/2012 12:21:06 PM by Sana Naveed)

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